Advisory & Sourcing · The U.S.–Middle East Corridor

American technology meets the Middle East.

Lumarya helps American companies enter and win in Syria, Lebanon, Jordan, and Iraq — and helps Middle Eastern companies source American technology and partner with U.S. firms. One operator, fluent in both sides.

Syrian-American dual citizen 30+ years across the U.S., Europe & MENA Native Arabic Compliance-first
A two-way bridge

Most advisors point one direction. Lumarya works both.

The legal door to the region has opened faster than the operational reality beneath it. We turn that gap into a structured, sequenced advantage — for companies moving in either direction.

For American Companies

Enter & operate in Syria, Lebanon, Jordan & Iraq

  • Market-entry strategy and deal structuring
  • Local partner identification, vetting, and management
  • Regulatory, licensing, and Investment Authority navigation
  • Compliance and sanctions structuring for the current window
  • In-country representation, agency, and country management
Explore entry support →
For Middle Eastern Companies

Source U.S. solutions & partner with American firms

  • Sourcing the right American technology and solutions
  • Identifying and vetting U.S. partners, vendors, and OEMs
  • Structuring partnerships, distribution, and joint ventures
  • Navigating U.S. business practices, diligence, and contracting
  • Representation to American counterparts and buyers
Explore sourcing & partnerships →
What we do

A full path from first look to live operations.

01

Market-Entry Strategy

Assess the opportunity, define the regulatory perimeter, and sequence a low-exposure entry plan.

02

Partner Identification & Vetting

Find and qualify credible local partners, distributors, and counterparts — and manage the relationship.

03

Regulatory Navigation

Licensing pathways, government and Investment Authority engagement, and approvals coordination.

04

Compliance & Sanctions Structuring

Structure for the post-Caesar window with disciplined due diligence, screening, and counsel coordination.

05

Sourcing

Match regional buyers with the right American technology, products, and solutions for their needs.

06

Partnerships, Distribution & JVs

Structure agreements, distribution channels, and joint ventures that work on both sides of the corridor.

07

In-Country Representation

On-the-ground representation, agency, and country-management capability where you need presence.

08

Transaction & Diligence Support

Market and risk assessment for sponsors and acquirers evaluating regional opportunities.

Sector focus

Where we go deep.

Decades of operating experience across the sectors driving regional demand and recovery.

01

Technology

Enterprise software, cloud, and digital infrastructure

02

Energy

Generation, grid, and renewables

03

FinTech

Payments, core banking, and financial infrastructure

04

Health Tech

Health systems, devices, and digital health

05

Logistics & Transportation (TMS)

Transportation management systems, supply chain, and mobility

06

Legal Tech

Practice, compliance, and workflow platforms

Why Lumarya

The difference is the operator.

An operator on both sides

You work directly with the founder — accountable in the U.S. and on the ground, not a broker passing names.

Two-way reach

Solutions and capital out; partners and sourcing in. We move in both directions.

Compliance-first

We structure for the market as it actually is, with diligence built in from the outset.

A real network

Genuine regional relationships, conducted in-language and built over decades.

The operator
Kinan Saddekni, Founder & CEO of Lumarya

Kinan Saddekni

Founder & CEO

A Syrian-American dual citizen with 30 years of leadership across the United States, Europe, and the Middle East — spanning enterprise technology, private equity, fintech, health tech, legal tech, logistics, and transportation management systems (TMS). His career includes senior technology and product roles at Blackstone, Oracle Health (Cerner), SAP (CallidusCloud), McLeod Software, Lumeris, ADP, and Assembly Legal. Born and raised in Damascus, he has lived or worked in more than twenty countries and forty-five U.S. states.

A native Arabic speaker with active, on-the-ground relationships across Jordan, Lebanon, and Türkiye. Lumarya pairs that operating depth with regional fluency to de-risk entry for American companies and give regional companies a credible bridge to American partners.

Full background on LinkedIn →
Markets

Focused on the corridor that's opening now.

Frontier

Syria

A reopening reconstruction economy with deep, structurally under-served demand.

Connector

Lebanon

A regional commercial and talent hub with strong diaspora ties.

Established

Jordan

A stable hub and U.S. free-trade partner — a natural gateway to the Levant.

Scale

Iraq

A large, energy-driven market with significant reconstruction and modernization demand.

Insights

What I tell American companies about Syria.

I'm a Syrian-American, born and raised in Damascus. I've lived or worked in more than twenty countries and forty-five U.S. states, and I spent thirty years building enterprise software in America while Syria was, for most American companies, a place you simply did not go. That has changed, and faster than most people realize. The executive order ending the comprehensive sanctions program came in June 2025. At the end of last year Congress repealed the Caesar Act, and with it the threat of secondary sanctions that had kept even European and Gulf companies at the door. And on July 8, Washington formally began removing the last major barrier — the state sponsor of terrorism designation, which comes off in late August unless Congress blocks it. Nobody expects Congress to block it.

So the legal door is open. Why isn't everyone walking through it?

Because the plumbing hasn't caught up with the law. Syria is still on the FATF grey list. Correspondent banking is returning slowly, which means a perfectly legal payment can still take weeks to clear, if your bank agrees to send it at all. The currency moves. Targeted sanctions still apply to specific people and networks, so you need to know exactly who you're dealing with. None of this is a reason to stay out. It's a reason to enter carefully.

The mistake I see most often is treating Syria as a yes-or-no question. Boards debate whether to enter when they should be debating how much exposure to take, and in what order. Buying equity or building fixed assets on day one puts capital inside a system that can't fully support it yet. A service contract, a licensing deal, a representative office, a defined role in a Gulf-led consortium — these get you into the market, earning and learning, while the risk in front of you retires. Then you take the next step.

Do the compliance work before the deal, not after. Counsel before the term sheet. Screening as routine, not a box to check at the end. Above all, map how the money will actually move before you sign anything that depends on it moving. I've yet to see a Syria opportunity die because it was illegal. They die because a payment couldn't find a path.

The World Bank puts reconstruction above two hundred billion dollars. Gulf money is already on the ground — ports, power, telecom. American companies have real advantages here, and for once Washington is telling them to use them. What most are missing isn't courage or capital. It's somebody on the ground who speaks both languages, Arabic and compliance, and can tell them which partner is real, which official actually moves a file, and when careful becomes too slow.

That's the work I do. If Syria, Lebanon, Jordan, or Iraq is on your map, I'm easy to find.

Sanctions status is moving quickly — confirm the current posture with qualified counsel before you act.

Let's talk

Tell us where you want to go. We'll map the way in.

Whether you're an American company exploring the region or a regional company seeking American technology and partners, the first conversation is the most useful step.

Your message goes directly to the founder. We reply within one business day.
Email kinan@lumarya.com Call +1 404-488-7979 WhatsApp Connect on LinkedIn
Based in Miami, Florida, USA · Operating across the U.S. and the Middle East