Lumarya helps American companies enter and win in Syria, Lebanon, Jordan, and Iraq — and helps Middle Eastern companies source American technology and partner with U.S. firms. One operator, fluent in both sides.
The legal door to the region has opened faster than the operational reality beneath it. We turn that gap into a structured, sequenced advantage — for companies moving in either direction.
Assess the opportunity, define the regulatory perimeter, and sequence a low-exposure entry plan.
Find and qualify credible local partners, distributors, and counterparts — and manage the relationship.
Licensing pathways, government and Investment Authority engagement, and approvals coordination.
Structure for the post-Caesar window with disciplined due diligence, screening, and counsel coordination.
Match regional buyers with the right American technology, products, and solutions for their needs.
Structure agreements, distribution channels, and joint ventures that work on both sides of the corridor.
On-the-ground representation, agency, and country-management capability where you need presence.
Market and risk assessment for sponsors and acquirers evaluating regional opportunities.
Decades of operating experience across the sectors driving regional demand and recovery.
Enterprise software, cloud, and digital infrastructure
Generation, grid, and renewables
Payments, core banking, and financial infrastructure
Health systems, devices, and digital health
Transportation management systems, supply chain, and mobility
Practice, compliance, and workflow platforms
You work directly with the founder — accountable in the U.S. and on the ground, not a broker passing names.
Solutions and capital out; partners and sourcing in. We move in both directions.
We structure for the market as it actually is, with diligence built in from the outset.
Genuine regional relationships, conducted in-language and built over decades.
A Syrian-American dual citizen with 30 years of leadership across the United States, Europe, and the Middle East — spanning enterprise technology, private equity, fintech, health tech, legal tech, logistics, and transportation management systems (TMS). His career includes senior technology and product roles at Blackstone, Oracle Health (Cerner), SAP (CallidusCloud), McLeod Software, Lumeris, ADP, and Assembly Legal. Born and raised in Damascus, he has lived or worked in more than twenty countries and forty-five U.S. states.
A native Arabic speaker with active, on-the-ground relationships across Jordan, Lebanon, and Türkiye. Lumarya pairs that operating depth with regional fluency to de-risk entry for American companies and give regional companies a credible bridge to American partners.
Full background on LinkedIn →A reopening reconstruction economy with deep, structurally under-served demand.
A regional commercial and talent hub with strong diaspora ties.
A stable hub and U.S. free-trade partner — a natural gateway to the Levant.
A large, energy-driven market with significant reconstruction and modernization demand.
I'm a Syrian-American, born and raised in Damascus. I've lived or worked in more than twenty countries and forty-five U.S. states, and I spent thirty years building enterprise software in America while Syria was, for most American companies, a place you simply did not go. That has changed, and faster than most people realize. The executive order ending the comprehensive sanctions program came in June 2025. At the end of last year Congress repealed the Caesar Act, and with it the threat of secondary sanctions that had kept even European and Gulf companies at the door. And on July 8, Washington formally began removing the last major barrier — the state sponsor of terrorism designation, which comes off in late August unless Congress blocks it. Nobody expects Congress to block it.
So the legal door is open. Why isn't everyone walking through it?
Because the plumbing hasn't caught up with the law. Syria is still on the FATF grey list. Correspondent banking is returning slowly, which means a perfectly legal payment can still take weeks to clear, if your bank agrees to send it at all. The currency moves. Targeted sanctions still apply to specific people and networks, so you need to know exactly who you're dealing with. None of this is a reason to stay out. It's a reason to enter carefully.
The mistake I see most often is treating Syria as a yes-or-no question. Boards debate whether to enter when they should be debating how much exposure to take, and in what order. Buying equity or building fixed assets on day one puts capital inside a system that can't fully support it yet. A service contract, a licensing deal, a representative office, a defined role in a Gulf-led consortium — these get you into the market, earning and learning, while the risk in front of you retires. Then you take the next step.
Do the compliance work before the deal, not after. Counsel before the term sheet. Screening as routine, not a box to check at the end. Above all, map how the money will actually move before you sign anything that depends on it moving. I've yet to see a Syria opportunity die because it was illegal. They die because a payment couldn't find a path.
The World Bank puts reconstruction above two hundred billion dollars. Gulf money is already on the ground — ports, power, telecom. American companies have real advantages here, and for once Washington is telling them to use them. What most are missing isn't courage or capital. It's somebody on the ground who speaks both languages, Arabic and compliance, and can tell them which partner is real, which official actually moves a file, and when careful becomes too slow.
That's the work I do. If Syria, Lebanon, Jordan, or Iraq is on your map, I'm easy to find.
Sanctions status is moving quickly — confirm the current posture with qualified counsel before you act.
Whether you're an American company exploring the region or a regional company seeking American technology and partners, the first conversation is the most useful step.